Last updated: 10th Sept 2026
SportoEquip (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect information when you visit and use SportoEquip.co.uk (the “Website”).
SportoEquip is an informational and affiliate marketing website providing fitness, sports equipment, workout guides, product information, reviews, comparisons, and related content. We do not directly sell or fulfil products through the Website. Where we provide links to products available through third-party retailers, including Amazon, you may be redirected to the retailer’s website to complete your purchase.
By using our Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect limited personal information when you interact with our Website.
Information you provide directly
Depending on the features available on the Website, you may voluntarily provide information such as:
- Your name
- Email address
- Information included in messages or enquiries you send to us
- Any other information you choose to provide through a contact form or other communication method
You are not required to create an account or provide personal information simply to browse most of our Website.
Information collected automatically
When you visit SportoEquip.co.uk, certain information may be collected automatically through cookies, analytics tools, server logs, or similar technologies. This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website or source
- General location information derived from your IP address
- Website interactions and usage information
This information may be used to understand how visitors use our Website, improve our content and website functionality, monitor website performance, and understand traffic sources.
2. How We Use Your Information
We may use information collected through the Website to:
- Provide, operate, and maintain SportoEquip.co.uk
- Improve our website, content, products guides, and user experience
- Analyse website traffic and visitor behaviour
- Respond to enquiries or messages
- Identify and resolve technical issues
- Monitor website security and prevent misuse
- Understand which content is useful to our visitors
- Comply with legal and regulatory obligations
- Send marketing communications where you have provided the appropriate consent
We will only use personal information where we have a lawful basis to do so under applicable data protection law.
3. Affiliate Links and Amazon Associates
SportoEquip participates in affiliate marketing programmes, including the Amazon Associates Programme.
This means that some links on our Website are affiliate links. If you click an affiliate link and subsequently make a qualifying purchase from Amazon, we may receive a commission at no additional cost to you.
As an Amazon Associate I earn from qualifying purchases.
Affiliate links may use cookies or similar technologies to attribute purchases and commissions to SportoEquip. These cookies are generally operated by the relevant third-party retailer or affiliate network rather than by SportoEquip itself.
When you click an affiliate link and leave SportoEquip.co.uk, you are subject to the privacy policy, cookie policy, and terms of the third-party website you visit.
For example, purchases made on Amazon are subject to Amazon’s own privacy practices and policies. We do not receive your Amazon account details, payment information, or complete purchase information simply because you click an affiliate link.
Amazon’s Associates Programme also requires affiliate disclosures to be clear and conspicuous.
4. Third-Party Websites and Services
Our Website may contain links to third-party websites, including retailers, product manufacturers, social media platforms, analytics providers, and other external websites.
We do not control the privacy practices or content of these third-party websites.
When you leave SportoEquip.co.uk and visit another website, that website’s own privacy policy and terms will apply. We recommend reviewing the privacy policy of any third-party website before providing personal information or making a purchase.
SportoEquip is not responsible for the privacy practices, security, content, or policies of third-party websites.
5. Cookies and Similar Technologies
SportoEquip may use cookies and similar technologies to operate the Website, remember preferences, understand website usage, and improve our services.
Cookies may be used for purposes including:
- Essential website functionality
- Website analytics and performance measurement
- Understanding how visitors interact with our content
- Remembering preferences
- Measuring the effectiveness of our marketing
- Affiliate link tracking
Some cookies may be placed by third-party services that operate on our behalf or by third-party websites that you visit through links on SportoEquip.
Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of some parts of the Website.
Under UK data protection and privacy rules, non-essential cookies generally require appropriate user consent.
6. Analytics
We may use third-party analytics services, such as Google Analytics, to understand how visitors use our Website.
Analytics services may collect information such as your device information, approximate location, pages visited, time spent on the Website, and interactions with our content.
We use this information to analyse website performance, improve our content, and understand visitor behaviour.
Where required, analytics cookies will only be used after obtaining the appropriate consent.
7. Marketing Communications
If you voluntarily subscribe to a newsletter or marketing communication from SportoEquip, we may use your email address to send you relevant content, updates, or promotional communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in the relevant communication or by contacting us.
We will not send marketing communications where consent is required unless we have obtained the appropriate consent.
8. How We Share Information
We do not sell or rent your personal information.
We may share limited information with trusted third-party service providers where necessary to operate and improve our Website. These may include:
- Website hosting providers
- Analytics providers
- Email and newsletter providers
- Website security providers
- Technical service providers
- Affiliate and advertising partners
Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate safeguards are in place.
We may also disclose information where required by law, regulation, legal proceedings, or to protect the rights, safety, and security of SportoEquip, our users, or others.
9. Data Security
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to comply with legal, accounting, security, or regulatory requirements.
The length of time information is retained will depend on the type of information and the reason it was collected.
Where information is no longer required, we will take reasonable steps to delete or anonymise it.
11. Your Privacy Rights
Depending on your circumstances and applicable law, you may have rights in relation to your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain types of processing
- Withdraw consent where processing is based on consent
- Request information about how your personal data is being used
You may also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
More information about your rights is available from the ICO.
12. Children’s Privacy
SportoEquip is not specifically directed towards children, and we do not knowingly collect personal information from children.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to remove the information.
13. International Data Transfers
Some third-party service providers we use may process information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection laws.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Website, services, legal requirements, or privacy practices.
When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions about this Privacy Policy or how SportoEquip handles personal information, please contact us:
SportoEquip
Website: https://sportoequip.co.uk/
Email: sportoequipdtp@gmail.com
We will endeavour to respond to privacy-related enquiries within a reasonable timeframe.